Drinks journalist and columnist, London and India

Writing

I write for Decanter, Whisky Magazine and The Spirits Business in the UK, and Sip Society, a monthly column in Spiritz, in India. My patch is Indian whisky and heritage spirits, Champagne, and the places where food and drink cultures collide.

Ruchira Neotia tasting and taking notes at the Südtirol Wine Summit, Alto Adige, 2025
Writes for
Decanter, Whisky Magazine, The Spirits Business, JancisRobinson.com and Spiritz
See all 11 titles →
Columns
Sip Society, monthly in Spiritz India · Ruchira's Pour, Liquid
Award finalist, 2026
IWSC Emerging Talent in Spirits Communication · BIH Writer of the Year
Panel chair and judge
Global Spirits Masters · IWSC · World Whiskies Awards
“Her writing includes a landmark feature on Indian single malts, and she is increasingly sought after for panels, tastings and consultancy.”

The IWSC, announcing the 2026 Emerging Talent in Spirits Communication shortlist.Read it

Media reach

I write a monthly column for Spiritz India and features for Decanter, Whisky Magazine and The Spirits Business, which takes my reporting to the buyers, bartenders and producers who decide what gets listed.

1.5M

cumulative readership of my bylines over the last 12 months

240,000

readers an issue for my monthly Sip Society column in Spiritz India

11

titles across the UK, India and Canada

Decanter · Whisky Magazine · The Spirits Business · JancisRobinson.com · Spiritz · Liquid · TONIC · Vinosity · The Flavour Report · LWF Times · Luxuriate Life

Publishers' own figures. The 1.5M adds up the readership of each issue carrying my byline in the last 12 months, including my Whisky Magazine feature out on 30 October.

Ask for my press kit →

What I write about

Indian whisky and heritage spirits

Single malts from Jammu to Goa, and the mahua, feni and toddy India was making long before them.

Latest in The Flavour Report: Where flowers fall, India's heritage spirits flourish

Coming soon in Whisky Magazine: Distillery Focus: Rampur

My Indian whisky guide →

Champagne and wine

Grower Champagne, English sparkling and Alpine whites, told through the people who make them.

Latest on JancisRobinson.com: A pairing for the end of days

Where food and drink cultures meet

Indian bartenders building alcohol-free drinks from nimbu pani and panakam. Greek island wines poured with Vietnamese cooking.

Latest in The Spirits Business: How India is reversing the alcohol-free cocktail trend

The business behind the bottle

Pricing, listings and the UK–India trade deal, written by a former interim CMO who co-owned an £80 million P&L.

Latest: quoted on luxury in The Drinks Business, December 2025

All writing

For brands and PR

Press trips

Got a story worth getting on a plane for? Pitch it to me. I'm drawn to whisky, agave, anything wicked and wonderful, especially when there's a wild story and the people behind it. Oh, and all things India for alcobev.

Tell me your story →

Writing for your channels

Brand stories, website and newsletter copy, trade decks, tasting notes and staff training, written for UK and Indian audiences. Fixed fee, agreed up front.

Brief me →

On my channels

Instagram posts, reels and LinkedIn pieces featuring your brand, labelled as paid partnerships. For a bigger push I bring in UK creators I've vetted myself.

Where the line sits

Editors commission my features on merit.

Paid advertorials are labelled under UK advertising rules.

Tell me what you're pouring